SEO – It’s in our name. SEO, or search engine optimization, is the process of ensuring that your content is designed to rank well in Google and the competing search engines.
When your customer searches for keywords related to your business’s niche, we work to ensure that your business’s website is front and center in the search results so that you are in a position to get visitors to your website, and consequently your business. This is done through Google friendly optimization techniques on and off your website.
It starts with effective keyword planning/integration, and the results can be invaluable as you receive the targeted traffic which comes with a highly visible search engine listing.
Copywriting – Copywriting is all about the art of selling. Whether your business is product, service, or lead based, the right wording can be all it takes to motivate potential customers to take your desired course of action. Whether it’s writing sales driven copy for a sales page or just better articulating copy on your home page, our split-tested copywriting services can put your mind at ease that your message is being conveyed as effectively as possible.
Social Media Management – A strong social media presence across the major platforms (Facebook, Twitter, Instagram, etc.) keeps your brand looking relevant and creates even more points of contact between you and your customers/potential customers.
While we don’t recommend this, many businesses forgo having a website altogether, favoring to exclusively use social media platforms as the online contact point between themselves and their customers. Whether your social media sites get 10 or 10,000 monthly visitors, we can ensure that you have a vibrant and frequently updated social media presence to create the best social media impression for your business.
Email Marketing – Despite the popularity of social media, email marketing continues to be the most reliable way to create a relationship between you and your customers. Incidentally, it also happens to be the most lucrative tool when it comes to marketing your products or services.
We can help manage your email marketing campaign, regardless of whether or not you already have one in place. This includes putting together a form for collecting email addresses on your site/social media sites, creating an effective autoresponder series to develop a relationship with your new subscribers, and sending out broadcast/blast/one-off emails to promote your business or further nurture the relationship you have with your subscriber.
PPC Management – PPC, or pay-per-click, refers to premium pay for traffic advertising used to get visitors to your website from other areas online. This can be done in a number of different ways using many different platforms. Google Ads is one such example, offering many different opportunities to get targeted traffic to your website. The key with PPC advertising is to keep the cost per click as low as possible for you the advertiser and the traffic as laser targeted as possible, so those low cost clicks turn into highly valuable customers. Best of all, this traffic is instant so there is no waiting associated with it like with the organic traffic route of SEO.
Content Creation – In the salad days of Converting Copy and Maryland SEO Services, we were a content creation specialist. Content creation is obviously involved in virtually every other aspect of online marketing we’ve mentioned so far.
As an example, one important facet of website SEO is frequent updates which is why blogs are so effective at helping a website rank well. If you need any kind of content for on or off your website, including:
- Relevant and search engine optimized blog posts related to your niche.
- Social media posts to showcase new details or offers for your business.
- Video content promoting your business.
- Offline content creation/copywriting.
- Virtually any other content creation needs you may have.
… then Maryland SEO Services can help you with it.
Have online marketing needs for your business? Start by filling out the “Quick Maryland SEO Services Contact Form” on the right and receive a prompt response from Paul Ventura, owner of Maryland SEO Services, by your specified contact method of choice.