For those of you not in the know, Google Webmaster Tools is now called Google Search Console. It is basically the same thing, but now it has a larger emphasis on search engine traffic to better inform you about search engine information such as the keywords that are bringing you traffic and your rank for …
How people interact with your site is referred to as user metrics and helps Google determine the amount of quality your site does or does not provide to your visitors. Google tracks how people interact with your site through a number of ways including their own SERPs and through Google Analytics that are installed on …
When implementing an effective SEO plan for your site it is important to know how to make images SEO friendly. Making your images SEO friendly will help improve the overall search optimization of your site. This may sound difficult, but this handy guide will show you how to make images SEO friendly. Where To Find …
With so much emphasis placed on search engine optimization, many webmasters forget the dangers of over-optimization. Overusing your keyword in your copy not only can begin to look forced and awkward for the reader rather quickly, but search engines aren’t too fond of it, either (more on this later). Fortunately, there is a better alternative …
LSI Keywords Definition and Why You Should Use Them Read More »
Around the time search engines came to be, so did backlinking. Backlinking has been of the top ranking factors that determine where you rank in search engine results pages (SERPs), and will likely not change. In this article, I will be discussing why backlinking is so important and how to effectively build backlinks for SEO …
How To Build Backlinks For SEO – A Backlinking Guide Read More »
An authority site is a slightly generic and admittedly ambiguous term for a website with a great deal of authority. Perhaps the better question to answer is what gives a website authority, so let’s address and answer the question of what is an authority site right now in this article. What Is An Authority Site? …
Even today, keyword research is still immensely important for finding the right keywords to implement to your content. There are four major points of criteria which you need to fulfill to find the right keywords to base your content around, so without wasting any time, let’s talk about how to do keyword research correctly. How …
If you’re new to the world of online marketing, you may not be familiar with SEO (search engine optimization). SEO is an acronym which stands for “Search Engine Optimization”. If you do a search on Google for any keyword or phrase you’ll likely get millions of returned results for your query. These results aren’t arbitrarily …
Increasing your click through rate in the SERPs or search engine results pages is one of the user metrics (see what are user metrics) which can have a very positive (or negative) influence on your ranking. Think about it: Google and other major search engines want to serve their users the best possible experience, and …
How to Increase Your Clickthrough Rate in the SERPs Read More »
Search engines such as Google have hundreds if not thousands of ranking factors which they take into consideration to determine the ranking order of web pages and content in their search engines for any particular given term. The unique algorithms which each search engine uses to determine the ranking order is of course kept a …
