For those of you not in the know, Google Webmaster Tools is now called Google Search Console. It is basically the same thing, but now it has a larger emphasis on search engine traffic to better inform you about search engine information such as the keywords that are bringing you traffic and your rank for …
How people interact with your site is referred to as user metrics and helps Google determine the amount of quality your site does or does not provide to your visitors. Google tracks how people interact with your site through a number of ways including their own SERPs and through Google Analytics that are installed on …
Increasing your click through rate in the SERPs or search engine results pages is one of the user metrics (see what are user metrics) which can have a very positive (or negative) influence on your ranking. Think about it: Google and other major search engines want to serve their users the best possible experience, and …
How to Increase Your Clickthrough Rate in the SERPs Read More »
Search engines such as Google have hundreds if not thousands of ranking factors which they take into consideration to determine the ranking order of web pages and content in their search engines for any particular given term. The unique algorithms which each search engine uses to determine the ranking order is of course kept a …
