What is Black Hat SEO?

Black hat SEO refers to employing tactics which are frowned upon by and can get you in big trouble with Google and other search engines. These are tactics which are seen as just being used to game the search engines and achieve better rankings for the websites/pages which use these tactics, whether or not those rankings are truly deserved based on their own merit of good content.

Types of Anchor Text

All anchor text you might use can be dropped into one of three categories: keyword rich, generic, and brand. It's essential in this Google era of over optimization penalties that everything seem and look natural. What this means in regards to anchor text is that you get a nice healthy mix of all three.

But what do each of the three mean? Let's cover each of the three types of anchor text:

What is Over Optimization?

Over optimization in SEO is a relatively new concept when it comes to search engine optimization. It came about a few years ago when Google released an update which was meant to punish webmasters and SEOers who overused keywords with the intent of gaming Google's search algorithm – the part of Google which decides which web pages rank where in the SERPs for keywords.

What is Link Bait?

Link bait refers to content which is attractive to other webmasters, causing them to easily and quickly link to it of their own volition. This is why link bait is the best kind of content you can and should create, because it's the kind of content which is made for linking to which will garner you a great deal more traffic and links.

What is Link Juice?

Link juice is a phrase which a lot of online marketers use to describe the beneficial effects which a link from one site passes on to the site which its link is pointing toward. Link building is still one of the best things which you can do off site to improve your rankings in the search engines, so working to secure links from high ranking websites will go a long way to boost your visibility in the SERPs.

Welcome to the Maryland SEO Services Blog!

Hey everyone, this is the Maryland SEO Services official blog which will cover all things online marketing. We are constantly keeping abreast of what's happening in the industries of SEO and online marketing and will relay a lot of that here.

Follow along with this blog each week to get a better idea of what goes into SEO and online marketing as we'll be covering a lot of interesting and helpful topics week in and week out.